Innocean Unveils Campaign for Haeundae's First Spa and Water Park 'Club D Oasis'
Focusing on Positioning as a Premium Space
‘Launching Episode’ to be Released on the 12th
Innocean announced on the 5th the launch campaign for 'Club D Oasis,' Haeundae's first premium spa and water park.
Club D Oasis, operated by 'Ido,' the only value-up platform company in Korea, is a premium spa and water park located in Haeundae, Busan, and will officially open on the 5th.
Through the new campaign, Innocean positioned Club D Oasis to break away from the typical image built by existing water parks and to offer a new sense of premium. Especially, centered around the slogan "Oasis on the Sea," the campaign conveyed the message that it is the optimal space for tourists seeking a special experience. The campaign video features model Han Hye-jin, known for her strict self-management and charisma.
Innocean plans to release the "pre-launch edition" of the Club D Oasis campaign on the 5th, followed by the "launch edition" on the 12th.
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An Innocean representative said, "We made efforts to fully capture the fresh and premium atmosphere unique to Club D Oasis in the campaign video," adding, "We hope many people will freely experience the various charms of Club D Oasis as a space that pursues a new premium."
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