Emart24 Cruises in Singapore... Expanding to 300 Stores

First in Industry to Enter Singapore Last Year
3rd Branch Grand Opening This Month
Strategy Reflecting 'Hawker Culture' in K-Food

Emart24, the first convenience store in Korea to enter Singapore, plans to expand its stores to 300 within the next five years.

Emart24 announced that since entering Singapore in December last year, it has expanded to three stores as of the 5th. Emart24 explained that the first to third stores, which opened earlier, have gained a strong competitive edge locally by blending K-food such as tteokbokki and cupbap with Singapore's 'Hawker' culture, which forms the background of this vision.

According to Emart24, Korean-style ready-to-eat foods and Emart24's own brand 'I'm e' snacks are popular at stores in Singapore. More than 60% of the product lineup at the recently opened Emart24 Singapore 3rd store consists of differentiated Korean-style products, and I'm e products are also expected to become popular items.

Choi Won-young, head of Emart24's overseas business team, said, "Emart24's overseas business, which is the first Korean convenience store to enter Singapore, is progressing as planned," adding, "As Korean-style differentiated foods are receiving great responses locally, we expect Emart24 to serve as a foothold to expand into various countries and become a global brand."

Meanwhile, Emart24 partnered with local Malaysian company United Frontiers Holdings in June 2021 to open the first 'Emart24 Malaysia' store, and as of early this month, it has expanded to 38 stores.

This content was produced with the assistance of AI translation services.