BNK Financial Group, "Coolly Supporting the 2030 Busan World Expo Bid"

All employees of BNK Financial Group will wear support T-shirts for the ‘2030 Busan World Expo’ bid and participate in nationwide promotion.

To increase public consensus and interest in the ‘2030 Busan World Expo’ bid, BNK Financial distributed self-produced support T-shirts to about 8,000 group employees and will carry out promotional activities for the bid over two months until the end of August.

BNK employees will wear the support T-shirts featuring the official logo of the 2030 Busan World Expo at various business meetings and events, and branches plan to spread the meaning and expected effects of hosting the Expo to citizens and customers.

Employees of BNK Financial Group are wearing support T-shirts for the '2030 Busan World Expo' and taking a group commemorative photo.

After the wearing period ends, the support T-shirts, clothing, and collectibles distributed to employees will be collected and donated to underprivileged groups domestically and abroad, promoting ESG management activities as well.

A BNK Financial Group official said, “We prepared this promotional activity to coolly express our passion for supporting the 2030 Busan World Expo bid through coolbiz,” adding, “BNK will continue to contribute to the successful bid of the 2030 Busan World Expo through various activities.”

In April, BNK established the ‘2030 Busan World Expo Bid Support TFT’ and has been carrying out various projects wishing for a successful bid, such as outdoor advertising using its own buildings, SNS promotion, and YouTube content production. The wearing of the promotional T-shirts was also selected as an idea by the TFT and implemented.

This content was produced with the assistance of AI translation services.