Coloray, Praised at the '2023 Egypt Middle East International Coating Expo'

Coloray, a Chinese company specializing in cosmetics and industrial pearl luster pigments, announced on the 4th that it participated in the '29th Middle East International Coating Show (Middle East Coating Show 2023)' held at the New Convention Center in Cairo, Egypt. Coloray reported that it successfully concluded the exhibition with over 100 consultations and orders from new customers during the event.

Coloray participated in the exhibition for the first time in three years since the COVID-19 pandemic. The company met directly with industry experts from around the world to discuss innovation, technology, and future trends, showcasing its latest premium pearl pigment products as well as its production and research capabilities.

The 'Middle East International Coating Show' is a major coating-related exhibition in the Middle East and Gulf region, annually hosted by DMG Events, a globally renowned UK media and event company. Starting this year, the event will alternate between the United Arab Emirates and Egypt, and it has established itself as the most important coating exhibition in the Middle East and Gulf region.

The Middle East is a highly dynamic market currently experiencing rapid economic growth and population increase. Large-scale projects such as Saudi Arabia’s future city NEOM City, Dubai River Port, Jebel Ali Palm Island and Dubai Canal development, and the 2030 Saudi Expo are underway, leading to a booming construction and architectural industry and drawing attention to the growth of related sectors.

Egypt, with a population of 110 million, is the 14th most populous country in the world and the most populous in the Arab world. The Egyptian construction market has steadily grown, becoming the fastest-growing sector in the Egyptian economy after tourism.

In particular, architectural paints, which are Coloray’s target market, are expected to account for 80% of the entire paint market in Egypt. According to the 'Mordor Intelligence Report,' the size of Egypt’s paint and coating market increased from $815 million in 2016 to $854 million in 2018, and is expected to grow at an average annual rate of about 7% until 2024. Egypt, currently undertaking projects worth approximately $450 billion, boasts the largest scale in the Middle East and North Africa (MENA) region, with demand for paints and coatings significantly increasing due to infrastructure and public facility construction.

According to a Coloray representative, during the exhibition, buyers and distributors from the United States, Europe, the Middle East, and other countries visited the booth to hear product explanations and hold consultations. Among them were major Egyptian automotive paint manufacturers Royal and MIDO, powder coating manufacturer Akzo Nobel, and large distributors.

A Coloray official stated, “We introduced Coloray’s products, production, and R&D capabilities to global buyers who visited our booth during the exhibition. We secured various partners through this event, receiving orders on-site, and it was a great opportunity to raise Coloray’s global recognition and favorability. We will continue to offer high-quality products with price competitiveness that lead customer needs and trends.”

Meanwhile, Coloray is also scheduled to participate in In-Cosmetics Korea, to be held later this month at COEX in Seoul, which will be the largest scale ever.

This content was produced with the assistance of AI translation services.