GS25 Collaborates with Battleground to Launch 'Chicken25' Marketing Campaign

Discounts and Merchandise Giveaway Event Throughout July

GS25 announced on the 4th that it will collaborate with Krafton’s Battlegrounds to carry out the 'Chicken25' marketing campaign.

A model is posing wearing PlayerUnknown's Battlegrounds props at GS25.
[Photo by GS Retail]

GS25 will sequentially conduct marketing events such as the 'Tonight's Dinner is Chicken25 Chicken' discount event and the 'Eat Chicken25 and Farm Battlegrounds Goods' giveaway event. The 'Tonight's Dinner is Chicken25 Chicken' discount event was planned by applying the phrase commonly used by Battlegrounds players when they achieve final victory in the game, "I won! Tonight's dinner is chicken!" to GS25’s instant chicken brand, Chicken25.

The discount event will be held every day from 6 PM to 9 PM, the time when teenage consumers purchase the most chicken at GS25, throughout July. Customers can purchase three types of Chicken25 products at a 500 KRW discounted price.

Additionally, starting from the 13th of this month, through the 'Eat Chicken25 and Farm Battlegrounds Goods' event, approximately 3,000 customers who purchase any Chicken25 product using GS Pay will be given prizes including a set consisting of a Razer keyboard, mouse, and headset, Battlegrounds T-shirts, and a subscription voucher for a meal at the Our Neighborhood GS Club.

This content was produced with the assistance of AI translation services.