Busan City will proactively respond to the jeonse (long-term lease) fraud affecting young people and early-career workers by launching a damage prevention broadcast campaign and educational video promotion starting from the 3rd.


This promotional campaign was prepared to clearly convey the important points to check and verify during real estate transactions and to raise awareness of jeonse fraud prevention, as incidents of young people and early-career workers falling victim to jeonse fraud have been increasing recently in the Busan area.


The promotional videos consist of a 42-second “broadcast campaign” video featuring a story for safe real estate transactions and a 7-minute 30-second motion graphic “damage prevention educational video.”


The main content of the videos includes ▲items to check when signing a real estate lease contract ▲legitimate demands to make through a certified real estate agent ▲matters to report to safely recover the deposit after the contract.

Jeonse Damage Prevention Broadcast Campaign Advertisement Video Still Cut.

Jeonse Damage Prevention Broadcast Campaign Advertisement Video Still Cut.

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The broadcast campaign advertisement video will be aired on local broadcast media starting from the 3rd, and the educational video can be viewed at public institutions, youth-targeted external events, and universities within the city.


A Busan City official stated, “This campaign was organized to reduce the jeonse fraud damage suffered by young people, which has recently emerged as a social issue. We will continue to actively support and devise measures so that tenants suffering from jeonse fraud can quickly enjoy housing stability.”



The advertisement and educational videos can also be viewed on Busan City’s official YouTube channel, ‘BusanTube.’


This content was produced with the assistance of AI translation services.

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