Jung Kwan Jang Unifies English Brand Name as 'JUNG KWAN JANG'
Reborn as a Global Health Food Solution Brand
KGC Ginseng Corporation announced on the 3rd that it will change the ‘Jung Kwan Jang’ brand, which was used separately in domestic and overseas markets, to ‘JUNG KWAN JANG’.
Through the brand renewal, the brand identity, logo, and product package designs will be changed, reborn as a ‘global health food solution brand.’ KGC Ginseng Corporation aimed to unify ‘Jung Kwan Jang’ into the English name ‘JUNG KWAN JANG’ to establish an identity that can be commonly used worldwide. Additionally, a simple straight line shape was placed at the top to symbolize providing the highest quality from the soil to customers’ health and to convey the value of trust through strict standards.
The Jung Kwan Jang brand previously used a mix of Korean and English, and the English name was also used as ‘Cheong Kwan Jang,’ which caused pronunciation differences depending on the country. Reflecting internal discussions and expert opinions, the brand name was changed to ‘JUNG KWAN JANG.’ The logo retains its original unique color while being simplified with a design that encompasses both tradition and modernity, enhancing brand readability and continuing the image of Korean tradition. The renewed new brand design will be applied sequentially starting with some Jung Kwan Jang new products launching in July.
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KGC Ginseng Corporation expressed its intention to establish itself as a ‘global health food solution brand Jung Kwan Jang’ from the ‘Korea’s representative red ginseng brand Jung Kwan Jang’ along with the brand renewal. Park Soon-young, head of marketing at KGC Ginseng Corporation, said, “We carried out the brand renewal to accelerate the leap to a global company worthy of the status of the Jung Kwan Jang brand, which has ranked first in the global ginseng retail market share for 10 consecutive years,” and added, “Going forward, Jung Kwan Jang will be reborn as a global brand responsible for the health of people worldwide.”
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