CJ Wellcare Partners with BlueAnt for Health Functional Food Business

Joint Marketing and Infrastructure Utilization with Digital Health Companies

CJ Wellcare announced on the 29th that it has signed a Memorandum of Understanding (MOU) for business cooperation in the health functional food sector with the digital health company 'BlueAnt'.

Park Seong-seon, CEO of CJ Wellcare (right), is taking a commemorative photo after signing a business agreement with Kim Seong-hyun, CEO of Blue Ant. [Photo by CJ Wellcare]

BlueAnt operates 'Ollacare,' a life care platform that provides non-face-to-face medical consultations, counseling, and care food sales services. Through this business agreement, the two companies will mutually cooperate on joint marketing and product supply to develop new health functional food business models, utilizing the infrastructure each company possesses.

CJ Wellcare plans to offer differentiated services such as recommending suitable health functional foods to individual customers based on personal lifestyle and health information data, as well as developing new customized products.

A CJ Wellcare representative stated, "Through collaboration with Ollacare, which helps manage health in daily life, consumers will be able to purchase health functional foods that are more conveniently suited to themselves."

This content was produced with the assistance of AI translation services.