SK Stoa and Jonggeundang Health Sign Business Agreement for Overseas Health Food Brand Expansion

Agreed to Collaborate for Joint Promotion and Sales Activation

SK Stoa announced on the 29th that it has signed a business agreement with Chong Kun Dang Health to jointly operate overseas health supplement brands.

The business agreement was held at the Chong Kun Dang Health building in Yongsan-gu, Seoul, with SK Stoa CEO Yoon Seok-am and Chong Kun Dang Health CEO Kim Ho-gon in attendance. Both companies agreed to establish a strategic partnership to secure competitiveness in the health functional food market, and decided to collaborate on importing overseas health supplement brands, as well as jointly promoting and activating sales for a successful launch.

(From left) Kim Ho-gon, CEO of Chong Kun Dang Health, and Yoon Seok-am, CEO of SK Stoa, are taking a commemorative photo after signing a business agreement. Photo by SK Stoa

Through this agreement, both companies plan to strengthen their position in the health functional food market by combining their respective strengths in product sourcing, distribution, and marketing know-how. In the second half of this year, they will secure exclusive distribution rights for overseas health supplement brands and conduct exclusive sales operations together.

Kim Ho-gon, CEO of Chong Kun Dang Health, stated, "Through continuous cooperation with SK Stoa, we will introduce high-quality brands that meet market trends and consumer needs to the domestic market, fulfilling customer expectations."

Yoon Seok-am, CEO of SK Stoa, said, "We are excited to jointly operate overseas health supplement brands with Chong Kun Dang Health, which has nurtured excellent brands based on customer trust and expertise," adding, "We will lead the domestic health supplement market together with differentiated products from other distribution channels."

This content was produced with the assistance of AI translation services.