7% Discount Benefit 'Daegu-ro Pay' Launched... Usable at Hospitals, Marts, Academies, etc.

Daegu City announced on the 26th that it will launch the mobile-based Daegu Love Gift Certificate ‘Daeguro Pay’ starting July 3, offering a 7% discount benefit up to 500,000 KRW per month.

In February, Daegu City presented a detailed implementation plan for the ‘Daeguro Pay’ transition plan, which was announced to reflect the changed digital commerce environment such as the expansion of e-commerce and increased demand for mobile-based electronic payment services, as well as to revitalize the citizen life comprehensive platform ‘Daeguro’.

Physical card of 'Daegu LoPay'.

‘Daeguro Pay’ can be charged through the Daegu Bank mobile app IM#, and can be used not only in the Daeguro Taxi and Daeguro app but also for on-site payments at various places such as academies, hospitals, and supermarkets via Samsung Pay and QR codes.

The existing Daegu Happiness Pay will stop charging and issuance, and the remaining balance can be transferred to Daeguro Pay for use or used at existing affiliated stores.

Also, due to the mobile-based nature of ‘Daeguro Pay,’ the need for support measures for digital vulnerable groups has been continuously raised, and to address this, physical cards will be issued to those aged 65 and older who wish to receive them.

Physical cards can be issued at Daegu Bank branches starting July 17, and can be charged and used through the IM# app, branches, ATMs, and kiosks.

Starting in the second half of 2023, to improve convenience for residents of Gunwi County, which will be incorporated into Daegu City, on-site issuance and use of ‘Daeguro Pay’ will be actively supported through the operation of mobile banks at the Gunwi County eup and myeon levels.

Lee Jong-hwa, Deputy Mayor for Economic Affairs, said, “The issuance of ‘Daeguro Pay’ this time embodies Daegu City’s policy direction for the local love gift certificate project and aims to serve as a catalyst for revitalizing the local economy through selection and concentration,” adding, “We ask for the active use and interest of citizens so that it can greatly help support local small business owners.”

This content was produced with the assistance of AI translation services.