BBQ New Product 'Gallisioso' Surpasses 300,000 Units Sold
Garlic-Flavored European Garlic Chicken
50 Days Since Launch on the 3rd of Last Month
Genesis BBQ Group announced on the 26th that its new product series 'Gallicioso' surpassed cumulative sales of 300,000 units within 50 days of its launch.
Launched on the 3rd of last month, the Gallicioso series by BBQ is a 'European Garlic Chicken' that captures the familiar flavor and umami of garlic, popular in both Europe and Korea. The three types of Gallicioso are based on BBQ's signature Golden Olive Chicken and include 'Crispy Garlic,' which features a sharp garlic seasoning and slices; 'Sweet and Salty Garlic,' enhanced with a sweet and salty honey soy sauce; and 'Rich Garlic,' which boasts a full-bodied flavor with honey soy sauce, butter, and garlic flakes.
The Gallicioso series has sold over 6,000 units daily since its release. According to sales data analysis from the BBQ application, Crispy Garlic accounts for more than 50% of sales, followed by Sweet and Salty Garlic and Rich Garlic.
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To celebrate the launch, BBQ is running an event until the 30th, offering a free 500ml bottle of BBQ's pu-erh tea beverage 'Sparkling Lemon Boy' with every Gallicioso order. Additionally, customers who order the Gallicioso series through the BBQ app will receive a 4,000 KRW coupon for use on their next purchase.
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