CJ CheilJedang Launches Plant-Based Beverage 'Ultive Vegan Protein'

Plant-Based High-Protein Drink with Protein Equivalent to About 3.5 Eggs
Includes Self-Developed Arginine to Support Exercise and Diet Management

CJ CheilJedang's plant-based beverage brand 'Altive' announced on the 26th that it will launch two types of 'Altive Vegan Protein' with increased protein content. This is the third new product following the dairy form and coffee-type beverages, launched last year as CJ CheilJedang's first in-house venture product.

Altive Vegan Protein is a high-protein beverage that increases the protein content to 21g per pack (equivalent to 3.5 eggs) by adding sword beans to the main ingredients of the existing Altive products, brown rice and peas. It targets consumers who are mindful of diet management or exercise, and includes 8 essential amino acids and 1,700mg of plant-based 'L-arginine' independently developed by CJ CheilJedang in each pack. 'L-arginine' is an amino acid that may not be sufficiently synthesized in the body and is recommended for external intake. The plant-based arginine contained in the product is a premium material made from the raw materials of CJ CheilJedang's global fermented amino acid brand 'AMINATURE®.'

In particular, it contains no sugars, allowing consumers who prefer 'zero sugar' products to enjoy it. Additionally, it is offered in a small-sized (250ml) product with a cap for convenient portability and consumption. Especially when consumed before or after exercise, it can supplement protein, and one pack can provide a feeling of fullness, making it useful for controlling meal portions.

Altive Vegan Protein will be available first on the crowdfunding platform 'Wadiz' starting from the 29th. In July, it will be sequentially launched on online malls such as CJ The Market, Gmarket, Lotte ON, and Naver.

A CJ CheilJedang official said, "This new product has the advantage of allowing high protein intake without concerns about lactose, fat, or cholesterol as it is made from 100% plant-based ingredients," adding, "We will continue to launch various products considering consumer needs to expand choices in daily life."

This content was produced with the assistance of AI translation services.