Lotte Chilsung Launches 'Hot6 Zero'... "Reduced Calorie Burden"

Lotte Chilsung Beverage announced on the 23rd that it has launched ‘Hot6 Zero,’ which reduces calorie concerns.

Hot6 Zero minimizes the taste difference from the existing ‘Hot6’ while lowering calories, and features an increased caffeine content from 60mg to 70mg, 10mg higher. Incorporating Hot6’s manufacturing know-how, it contains guarana extract powder, taurine, red ginseng, and eleutherococcus senticosus concentrate, with a volume of 250mL to allow for easy consumption.

Additionally, the product design uses the phoenix logo, renewed in April for ‘Hot6,’ to enhance brand consistency, and applies a black color to visually indicate that it is a zero-calorie product.

A Lotte Chilsung Beverage representative said, “Hot6 has been consistently loved by consumers since its launch,” and added, “We released Hot6 Zero to expand the range of choices for consumers familiar with the original Hot6 taste by offering a product with reduced calorie concerns.”

This content was produced with the assistance of AI translation services.