CJ Freshway Strengthens Dining Consulting Capabilities

Business Agreement Between Incubating Specialist Company StandardBridge and Partners

CJ Freshway announced on the 23rd that it has signed a business agreement with the franchise incubating specialist company 'Standard Bridge' to strengthen its dining consulting capabilities. Standard Bridge is a company that provides system construction, document support, and other services necessary in the early stages of franchise business to franchise operators.

Lim Jong-wook, Head of the Food Service SU Division at CJ Freshway (left), and Lee Young-bok, CEO of Standard Bridge, are posing for a commemorative photo after signing a business agreement. Photo by CJ Freshway

The two companies agreed to cooperate in establishing a step-by-step consulting system that covers everything from startup to expansion of the dining franchise business. Through this business agreement, CJ Freshway plans to provide a more advanced 'dining solution' by partnering with Standard Bridge, which has extensive experience in franchise incubating. CJ Freshway's dining solution is a specialized consulting service for dining businesses, its food distribution clients, helping with brand planning, store operations, and menu launches, aiming to attract new customers and create a lock-in effect for existing customers. Currently, the number of dining franchise stores supplied with ingredients by CJ Freshway has exceeded 10,000.

The two companies have united their capabilities to jointly create successful cases in the dining franchise business. CJ Freshway will focus on brand and menu consulting for franchise business expansion, while Standard Bridge will support initial franchise business consulting such as establishing franchise headquarters. Ultimately, they plan to build an environment where they can lead customers' business expansion and grow together as a 'food business partner.'

A CJ Freshway official said, "We aim to present customized solutions for dining franchise clients who need professional support in partnership with Standard Bridge," adding, "We will continue to strengthen our dining consulting functions through ongoing strategic partnerships."

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