Collaboration of Paint and Paper... Samhwa Paint Holds 'The Nest' Exhibition

Interior view of 'The Nest' exhibition hall co-hosted by Samhwa Paints and Samwon Special Paper.

On the 22nd, Samhwa Paint Industrial announced that it will operate the brand exhibition 'The NEST' in collaboration with Samwon Special Paper, a domestic distributor of high-end imported paper.

The exhibition, held from the 22nd to July 15th at 'The Paper Lab' Bunker Gallery located in Gwangjin-gu, Seoul, is conducted under the unique concept of an artist's studio. The exhibition offers a cozy atmosphere along with novelty in an unstructured space that encounters the creative inspiration experienced by artists.

'The NEST' is a space where paint, paper, and everyday ideas harmonize. The exhibition hall is composed of painted props and painting tools, furniture such as beds and sofas made from recycled waste paper, eco-friendly paper, and trend boards that stimulate inspiration.

Samhwa Paint exhibited canvases painted with lime paint from Ard Raccanello, an Italian premium paint company, expressing the artist's finished works. Ard Raccanello's lime paint is a product that allows the unique texture and gloss of lime and sensory color expression, and Samhwa Paint is the official importer of Ard Raccanello.

Lee Sang-hee, head of Samhwa Paint Color Design Center, said, "We are planning various brand collaborations with Samwon Special Paper," and added, "We plan to introduce a brand called 'SamHwa x SamWon BLENDING' to depict the meeting of paint and paper through color, art, and eco-friendliness."

Meanwhile, the exhibition also features the paper folding work 'Rabbit Family' by artist Yoo Tae-yong, a creative committee member of the Korea Origami Association and a grand prize winner of the Korea Origami Creative Contest.

This content was produced with the assistance of AI translation services.