hy, Large-Volume 'Yakult Grand' Surpasses 100 Million Bottles in Cumulative Sales

hy announced on the 22nd that the cumulative sales of its large-capacity fermented milk brand, ‘Yakult Grand,’ have surpassed 100 million bottles. The high demand for large-capacity products, which offer convenience and cost-effectiveness, is credited for its popularity.

Yakult Grand was launched by hy in 2015 in response to consumer requests to enjoy ‘Yakult’ in larger quantities. The volume is 280mL, more than four times that of the existing product. At the time of its launch, it gained popularity through social media, selling 70,000 bottles daily on average, with cumulative sales exceeding 15 million bottles in the first year.

hy has steadily increased brand awareness by expanding the product lineup. They introduced medium and large sizes of 450mL and 750mL, including products inspired by sweet and tangy fruit flavors. The formulations have also diversified into jelly and ice cream types. Currently, a total of eight Grand products are on sale.

Seoilwon, team leader of the hy Platform Sourcing Team, said, “Yakult Grand pioneered the large-capacity fermented milk category, providing many consumers with a unique enjoyment. While maintaining the original taste and sentiment of Yakult, we hope you experience a moment of joy in your tiring daily life with the generously sized Grand Yakult series.”

This content was produced with the assistance of AI translation services.