Dongwon F&B Appoints 4-Person Family Virtual Humans as New Models for 'Denmark'

Dongwon F&B has selected a virtual human family concept as the model for its premium dairy brand ‘Denmark’ and is actively engaging with the MZ generation (Millennials + Generation Z). This is the first time in Korea that a family of four has been planned as virtual humans and adopted as brand models.

Dongwon F&B has set a four-member family called the ‘Shinseon Family,’ consisting of the father ‘Shinseonhan,’ the mother ‘Oshinseon,’ the daughter ‘Shinseonhee,’ and the son ‘Shinseonhae,’ virtually depicting each generation enjoying fresh and healthy ‘Denmark’ dairy products in various ways. Dongwon F&B chose virtual humans as models targeting the MZ generation, who are familiar with virtual worlds and value unique experiences.

Dongwon F&B operates over 110 dairy products under the Denmark brand, including baby cheese, various cheeses, milk, yogurt, and plant-based beverages, expecting to resonate widely by showcasing diverse ways of enjoying Denmark dairy products in daily life.

Starting in the second half of this year, Dongwon F&B plans to build the Denmark brand worldview through a large-scale campaign featuring a big model linked with virtual humans. Additionally, it will strengthen communication with customers through various short-form content and pop-up stores, as well as online and offline marketing activities.

This content was produced with the assistance of AI translation services.