Lotte Chilsung Launches 'Chilsung Cider Zero Blue Lime'
Cheongseong Cider Zero with Added Natural Lime Flavor
Lotte Chilsung Beverage announced on the 21st that it will launch a zero-calorie carbonated drink with natural lime flavor called ‘Chilsung Cider Zero Blue Lime’.
This product will be available in highly portable 250mL and 355mL cans, as well as 500mL PET bottles. The packaging features a blue color on the central label and the product name BLUE LIME, allowing consumers to intuitively recognize the lime flavor and the refreshing, crisp attributes of the product.
Chilsung Cider Zero Blue Lime will be sold through Lotte Chilsung Beverage’s online direct mall ‘Chilsung Mall,’ various online shopping malls, major supermarkets nationwide, and convenience stores.
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A representative from Lotte Chilsung Beverage stated, “With the spread of the healthy pleasure trend, we launched this new product to offer consumers a variety of choices for zero-calorie carbonated drinks. Along with the product launch, we plan to conduct marketing activities by directly communicating with consumers through various promotions such as product sampling and consumer events.”
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