[BusanIsReady] Promoting Busan, the Host City of the World Expo in France

The 'Road to Busan' for hosting the 2030 Busan World Expo has been created in Paris, France.

The 2030 Busan World Expo Bid Committee and Busan Metropolitan City announced that from the 20th to the 21st (local time), they conducted various promotional campaigns in France to coincide with the 172nd General Assembly of the Bureau International des Expositions (BIE) and the official reception for the Busan World Expo.

[Image source=Yonhap News]

The campaign introduced why Busan should be the host city for the Expo and showcased the city's charm in diverse and engaging ways. An 850-meter section between the BIE General Assembly venue and the reception hall was named the 'Busan Road,' where street banners were installed and an eco-friendly walking campaign called 'Walking to 2030' was held for reception participants, receiving great local response.

Additionally, a Hanok-themed promotional booth composed of digital folding screens was set up around the reception area, along with photo zones featuring large boogie boards and boogie bicycles, which were presented to BIE officials. Furthermore, a local caf? near Ch?telet station in downtown Paris was transformed into the Busan promotional pop-up zone 'Busan Dabang,' where Busan beverages were served and events such as a photo zone with Lee Jung-jae, the Busan World Expo promotional ambassador, were held.

Busan World Expo promotional street busking took place at locations including Trocad?ro Square, and at the Korea Center in Paris, home to the Korean Cultural Center in France, a special exhibition titled 'Vibrant Busan, the City Leading to the Sea' was held. Outdoor digital advertisements and taxi ads promoting the Busan World Expo were displayed throughout Issy-les-Moulineaux, where the General Assembly and reception venues are located, as well as various locations across Paris.

A representative of the Bid Committee stated, "Through the promotional campaign in France, we successfully conveyed the enthusiasm of the Republic of Korea for hosting the 2030 World Expo to the world," adding, "Until the final host city is decided in November, we will diligently respond to key BIE-related schedules and do our utmost in bid negotiations and promotions targeting BIE member countries."

[Image source=Yonhap News]

This content was produced with the assistance of AI translation services.