LG Uplus Mobile Portal Expands Content and Revamps User Experience

LG Uplus announced on the 18th that it has revamped its mobile portal U+Page based on service usage data to enable customers to conveniently access a variety of content they desire.

U+Page is an internet portal where users can view entertainment content such as news, weather, movies, and horoscopes, as well as LG Uplus event information at a glance. Through this revamp, LG Uplus added new tabs for entertainment and sports alongside real-time news to allow customers to conveniently access diverse content on U+Page. Additionally, the UI/UX (user interface/user experience) was improved to enhance user convenience. This is part of a plan to increase the time customers spend on U+Page and provide them with new experiences.

The LG Uplus model is introducing the revamped U+Page.

Previously, LG Uplus analyzed customer usage patterns and found that one out of every two users consuming content on U+Page accessed real-time news. Among the news categories, entertainment news and sports news had particularly high usage rates. Accordingly, LG Uplus added new entertainment and sports tabs in addition to the existing news tab and strengthened the content.

First, to enhance entertainment content, LG Uplus partnered with ‘Behind,’ a specialized entertainment news media outlet, to provide various entertainment news-related content. U+Page users can watch the latest entertainment news videos or freely enjoy recommended movie introductions, music videos, and other content through the ‘Entertainment’ tab located at the top of the portal’s main screen.

Furthermore, to provide professional sports content, LG Uplus utilized its comprehensive sports platform ‘Spoky.’ Customers selecting the ‘Sports’ tab on U+Page can check game results and related news for baseball, soccer, golf, and more provided by Spoky, as well as watch highlight videos of major games. In addition, U+Page users can conveniently browse and purchase products sold on LG Uplus’s data commerce service ‘U+Kok’ through the ‘Customized Shopping’ tab.

LG Uplus not only strengthened content but also improved the UI/UX to allow customers to use U+Page more intuitively. Previously, customers had to go through three steps?selecting ‘More’ in the news tab to check news by category?to view the news they wanted. After the revamp, this was simplified to two steps, enabling users to see various news categories such as politics, society, weather, and travel at a glance by simply selecting the news tab on the main screen. Additionally, the somewhat rough previous web layout was changed to a sleek design to ensure consistency with other LG Uplus platforms.

This content was produced with the assistance of AI translation services.