Conflict over 'Gompyo Wheat Beer' Intensifies... SevenBrew Files Complaint Against Daehan Flour with Fair Trade Commission

The conflict between Sevenbrau Brewery, the manufacturer of Gompyo Wheat Beer, and Daehan Flour Mills, the trademark owner, is intensifying.

Gompyo Wheat Beer made by Seven Bro (left) and Gompyo Wheat Beer made by Jeju Beer

According to the liquor industry on the 16th, Sevenbrau filed a provisional injunction last month to ban the sale of Gompyo Wheat Beer and, the day before, filed a complaint against Daehan Flour Mills with the Fair Trade Commission.

In a reference material released that day, Sevenbrau claimed that Daehan Flour Mills interfered with its business activities by transferring Sevenbrau's technology to competitors. After terminating the contract with Sevenbrau, Daehan Flour Mills decided to collaborate with another manufacturer, Jeju Brewery, to release Gompyo Wheat Beer Season 2, and the Season 2 product is said to be identical to the product previously collaborated on with Sevenbrau.

Additionally, Sevenbrau asserted that around April last year, Daehan Flour Mills notified them of plans to directly export Gompyo Wheat Beer overseas, and fearing contract termination, Sevenbrau had no choice but to hand over all export business to Daehan Flour Mills. Daehan Flour Mills is expected to express its position on this matter next week.

Gompyo Wheat Beer was launched in May 2020 through a collaboration between Sevenbrau and Daehan Flour Mills, and since its release, 58.5 million cans have been sold. When the trademark usage contract ended last April, Sevenbrau changed the name of the existing Gompyo Wheat Beer to Representative Wheat Beer and also changed the product design from a bear to a tiger character.

This content was produced with the assistance of AI translation services.