Iksan City Develops 'Year of Visit' Tourism Products Linked with Seoul

Seoul Tourism Foundation and Fam Tour Collaboration

Iksan City in Jeonbuk is accelerating the development of tourism products in connection with Seoul to successfully promote the ‘2023 Iksan Visit Year.’

According to Iksan City on the 15th, more than 40 employees from travel agencies in Seoul and the Seoul Tourism Foundation will visit Iksan for two days until the 16th as part of the ‘2023 Seoul-Local Win-Win Fam Tour’ hosted by the Seoul Tourism Foundation.

This fam tour targets companies selected in the ‘Seoul-Local Linked Tourism Product Contest’ held by the Seoul Tourism Foundation. It was promoted to support travel agencies actively revitalizing local tourism to expand and develop high-quality Seoul-Iksan linked tourism products.

National Treasure No. 11, Iksan Mireuksaji Stone Pagoda panorama. [Photo by Iksan City]

Participants of the fam tour visited representative tourist sites of Iksan City such as Mireuksaji Temple Site and the prison set, and inspected major hotel facilities and popular cafes to understand the tourism infrastructure possessed by Iksan City.

Along with this, they tasted gourmet dishes made with Iksan’s organic ingredients and gained ideas for planning themed tourism courses such as gourmet tourism and experiential tourism by making gochujang directly at Gosrak.

This is expected to greatly help in enhancing tourism competitiveness by raising understanding of the city’s rich historical and cultural tourism resources and laying the groundwork for expanding tourism product development.

Meanwhile, Iksan City signed a joint marketing business agreement with the Seoul Tourism Foundation at the ‘2023 Iksan Visit Year’ proclamation ceremony last year and is promoting various projects.

A city official said, “Taking this fam tour as an opportunity, we will create a tourism ecosystem between Seoul and Iksan and actively support the development of unique linked tourism products exclusive to Iksan,” adding, “We will do our best to attract domestic tourists by successfully operating the ‘Iksan Visit Year’ through continuous cooperation.”

This content was produced with the assistance of AI translation services.