Emart, SSG.com, and Gmarket Participate in PET Bottle Recycling Campaign

ESG Management Practice

Emart, SSG.com, and Gmarket announced on the 15th that they will participate in 'Wonderful Season 4,' a customer participation transparent beverage PET bottle recycling campaign operated by Coca-Cola Korea.

Wonderful Season 4 Campaign Main Banner.
[Photo by SSG.com]

SSG.com and Gmarket will conduct a challenge where selected customers who meet the target collection amount of transparent PET bottles within a set period will receive Coca-Cola products and upcycled goods as rewards. Emart will operate an on-site collection program mainly at stores located in the metropolitan area starting next month.

Applications to participate in the challenge will be accepted three times until September through the campaign pages on SSG.com, Gmarket, and Auction. The first application period ends on the 25th of this month. Participants can choose between a 2-box or 4-box challenge based on their usual PET bottle consumption. Each box has a volume of approximately 73.5L.

An SSG.com representative said, "This campaign was prepared to allow customers to directly experience 'bottle to bottle,' the process of rebirth of transparent beverage PET into recycled PET," adding, "We will continue collaboration in ESG (Environmental, Social, and Governance) management activities to strengthen the Shinsegae universe."

This content was produced with the assistance of AI translation services.