'Hot Hot' Everland Caribbean Bay Sees 15% Increase in Summer Visitors
15% Increase in Vacationers, 15% Rise in Online Buzz, 35% Growth in Ticket Reservations
Samsung C&T Resort Division announced on the 15th that the number of visitors to its water park, Caribbean Bay, increased by about 15% compared to the same period last year over the past three weeks.
Samsung C&T expects the number of customers to increase further if the temperature rises to around 30 degrees Celsius in most parts of the country from the next day, as forecasted. On the 9th, the Korea Meteorological Administration stated that the average temperature from March to May was the highest in 50 years since nationwide weather observations began.
Samsung C&T analyzed that the online buzz volume (number of mentions) for 'water park' in May and June increased by about 15% compared to the previous year. Over the past two weeks, ticket reservations on online platforms such as Gmarket and Yanolja also increased by more than 35% compared to last year.
A video of the Caribbean Bay Megastorm ride posted on Everland's Instagram surpassed 1 million views in less than a week.
Samsung C&T also reported that the increase in 'early vacationers' avoiding the summer peak season due to rising prices has influenced the increase in visitors.
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Caribbean Bay plans to extend its nighttime operating hours during the summer peak season. Starting early next month, it will hold the 'Mega Wave Festival,' where visitors can enjoy DJ pool parties and more.
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