The Born Korea, Baek Jong-won Ramen 2 Types Surpass 5 Million Units Sold

The Born Korea announced on the 15th that Baek Ramen and Baek Jong-won's Meat Jjamppong have surpassed a cumulative sales volume of 5 million units (as of the 3rd of this month) just over four months after their launch.

Two types of ramen from The Born Korea.
[Photo by The Born Korea]

The two types of ramen from The Born Korea sold more than 2.65 million units within six weeks of release. Since their launch on January 11, this means one unit was sold every three seconds. It is considered unusual for ramen products released by a dining franchise brand, rather than a specialized ramen brand, to sell over 5 million units within half a year.

Baek Ramen became a triple million-seller (3 million units sold) product within the first half of this year, and Baek Jong-won's Meat Jjamppong has also steadily received positive responses with 1.86 million cups sold (as of the 3rd of this month).

In particular, The Born Korea expects sales to increase further as Baek Ramen's distribution channels were significantly expanded last month to include Emart Everyday, Emart24, Emart Traders, and SSG Food Market.

From today until the 28th, The Born Korea will also hold a two-week Baek Ramen discount promotion at Emart Everyday stores nationwide.

This content was produced with the assistance of AI translation services.