S.I.VILLAGE, Shinsegae International's own online platform, announced on the 13th that it will present a collaborative collection with the famous restaurant 'JACKSON BLVD'. The collection is exclusively available on S.I.VILLAGE and will be sold in limited quantities.

Collaboration collection between Shinsegae International's SI Village and 'Jackson Pizza (JACKSON BLVD)'. <br>[Photo by Shinsegae International]

Collaboration collection between Shinsegae International's SI Village and 'Jackson Pizza (JACKSON BLVD)'.
[Photo by Shinsegae International]

View original image

JACKSON BLVD is a brand that represents authentic American-style pizza. It is especially popular among Generation Z, who enjoy taking photos, thanks to its taste that faithfully recreates American handmade pizza, exotic interior, and sophisticated graphics.


The collaborative collection evokes a desire to own just by looking at it, utilizing graphics and lettering that capture JACKSON BLVD's unique hip vibe. It will be released in a total of 13 items, including T-shirts, hats, bags, socks, and lifestyle products.


The main product, graphic T-shirts, attract attention by using various graphics and witty phrases from JACKSON BLVD. The collection features five colors?white, yellow, navy, and more?with designs ranging from graphics reminiscent of pizza staff to products featuring delicious-looking pizza slices. Accessories such as hats, bags, and socks that can be coordinated with the T-shirts will also be released, completing a summer point look.


Lifestyle products that can be used outdoors for camping, picnics, and more will also be sold. These include lightweight and portable foldable camping tables ideal for outdoor use, plates designed in the shape of pizza slices, reusable cups, and beach towels. The unique designs reflecting JACKSON BLVD's distinctive sensibility increase their collectible value and make them perfect as thoughtful gifts.


The price range is around 60,000 KRW for T-shirts, 50,000 KRW for hats, 40,000 KRW for camping tables, and 10,000 to 30,000 KRW for lifestyle products.



To celebrate the launch of the JACKSON BLVD collaboration products, S.I.VILLAGE will hold various customer events. First, customers who purchase JACKSON BLVD collection products by the 18th will receive a 10% discount, and the first 1,000 customers will also receive JACKSON BLVD stickers. Additionally, a raffle will be held for purchasers, offering abundant prizes such as camping tables (20 winners) and socks (50 winners). From the 19th, an SNS photo certification event will also take place, with a total of 22 winners receiving free JACKSON BLVD exchange vouchers through a draw.


This content was produced with the assistance of AI translation services.

© The Asia Business Daily(www.asiae.co.kr). All rights reserved.

Today’s Briefing