Samsung C&T Opens 'Cotello' Pop-up Store in Seongsu-dong

Samsung C&T Fashion Division's knit-based daily wear brand kotelo announced on the 13th that it has opened a pop-up store in Seongsu-dong, Seongdong-gu, Seoul, featuring key products for this summer season.

kotelo is operating a pop-up store of about 66 square meters at the pop-up place 'ICC Seongsu' located on Seoul Forest Atelier-gil until the 2nd of next month. The pop-up store is designed with the concept of 'Palette of Summer in kotelo.' The interior of the store is divided into yellow, pink, blue, and white sections, and products matching each color space are displayed together with unique objects created by flower artist Kim Dajeong to enhance the spatial presentation.

At the Seongsu-dong pop-up store, kotelo is selling its 2023 summer collection, which includes knits, T-shirts, shirts, dresses, and pants that are easy to wear not only in daily life but also at resorts. The collection offers various summer knits in kotelo’s cozy and feminine colors, such as sailor collar cardigans and striped pattern knits that complete a refreshing marine look, and crochet knits with excellent breathability for cool wear. Additionally, popular summer dress items have been released, including long dresses that can also be used as robes, mini dresses with a girlish sensibility, and volume dresses that enhance the silhouette with cut lines.

During the pop-up store operation period, kotelo offers a 10% discount and a logo eco bag to all customers who make a purchase. Furthermore, customers who freely coordinate postcards provided in the store with kotelo clothing stickers will receive a companion plant, Tillandsia ionantha.

Lee Yeonjin, kotelo group leader, said, “We wanted to well express the feminine sensibility and color sense unique to kotelo’s knit-based brand at this Seongsu-dong pop-up store,” adding, “It is an opportunity to experience styling that excites both everyday life and vacations through various items, including our main summer knits.”

This content was produced with the assistance of AI translation services.