SK Magic's 'One Cork Ice Water Purifier' Sells 10,000 Units in Half a Month... Song Hye-kyo Effect
SK Magic announced on the 8th that its new product launched last month, the ‘OneCoke Ice Water Purifier,’ surpassed 10,000 units sold within just two weeks of its release.
Sales of ice water purifiers overall also increased. Analyzing the sales of ice water purifiers in May, SK Magic found that sales rose by more than 60% compared to the previous month. The sales proportion of ice water purifiers among total water purifier sales also increased by over 10% compared to the same month last year, surpassing 40% for the first time.
SK Magic attributed the surge in ice water purifier sales to the ongoing home cafe trend and the rapidly growing demand for replacing conventional water purifiers with ice water purifiers, with the launch of the OneCoke Ice Water Purifier acting as a catalyst.
The advertising and marketing strategy featuring model Song Hye-kyo also played a significant role. SK Magic continuously released new advertisements starring Song Hye-kyo last month. As a result, inquiries and sales across all product categories, including mattresses and food waste disposers, increased by more than 10% compared to the previous month. The ultra-slim dehumidifier introduced in March even faced a temporary sales halt due to stock shortages.
Recently, the rise in public utility costs such as electricity and gas bills has drawn attention to energy-efficient appliances rated Grade 1, which also contributed to the increase in sales. The OneCoke Ice Water Purifier optimizes energy efficiency by applying a BLDC inverter compressor to reduce energy consumption.
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An SK Magic official stated, “Although the production line at the Hwaseong factory is running around the clock, orders are currently flooding in, and customers must wait at least one week from order to installation.” They added, “We will do our utmost to ensure product supply to minimize customer inconvenience.”
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