AdXPlus Launches Solution to Increase Ad Revenue with Personalization Applied
Ad Target Analysis Personalization
App Ads and Country-Specific Optimization Applied
AddX Plus (CEO Kang Yulbin) announced on the 5th that it has newly launched 'AddX 2.0,' an advertising revenue maximization solution with personalization applied to the service. Prior to the launch, AddX Plus conducted a pilot test for three months targeting over 30 apps, including Com2uS, confirming up to a 25% increase in in-app advertising revenue compared to existing earnings.
AddX 2.0 features the analysis of target audiences for advertisements and reflects optimization by ad placement within the app and by country, applying advertising revenue optimization tailored to each user. AddX Plus plans to sequentially update the AddX 2.0 service for all clients within the first half of this year.
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Choi Chiwoong, Chief Technology Officer (CTO) of AddX Plus, said, "We have introduced a solution that maximizes profitability for clients by implementing an algorithm that incorporates the latest trends based on know-how accumulated over more than seven years of operation." He added, "We will strive to provide the optimal algorithm suited to each service type through continuous advancement."
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