Seoul Milk, Number 1 in Brand Competitiveness for Milk and Fermented Milk for 14 Consecutive Years

Seoul Milk Cooperative announced on the 31st that it has been ranked first in the milk and fermented milk category in the 2023 National Brand Competitiveness Index (NBCI) surveyed by the Korea Productivity Center, achieving first place for 14 consecutive years.

The National Brand Competitiveness Index (NBCI) is a representative brand competitiveness evaluation indicator with the highest level of credibility in Korea, based on consumer evaluations and a rigorous on-site inspection management system.

It objectively evaluates the competitiveness of individual brands by scoring factors such as brand awareness, image, and customer loyalty, and diagnoses brand management activities.

Seoul Milk analyzed that the secret to maintaining first place for 14 consecutive years was the differentiated premium brand strategy of 100% domestic milk and the release of trendy products using domestic raw milk, which increased consumer trust and favorability.

Lee Gyu-jung, Head of Marketing at Seoul Milk Cooperative, said, "Maintaining first place in the National Brand Competitiveness Index for 14 consecutive years is thanks to the consistent interest and love from consumers," adding, "We will continue to introduce new products with fresher milk and an expanded lineup of various products using domestic raw milk, pursuing Seoul Milk’s relentless innovation and efforts."

This content was produced with the assistance of AI translation services.