Official Launch After First Reveal at China's Largest Home Appliance Exhibition AWE

Samsung Electronics announced on the 31st that it has launched the 89-inch Micro LED in the Chinese market for the first time.


Following the launch of the 110-inch Micro LED in China last year, Samsung Electronics introduced the 89-inch Micro LED for the first time at AWE, the largest home appliance exhibition in China held in April this year, strengthening its ultra-premium product lineup.


A Samsung Electronics employee introducing an 89-inch Micro LED displayed at Hongxing Meikailong, a home furnishing complex mall in Shanghai, China.

A Samsung Electronics employee introducing an 89-inch Micro LED displayed at Hongxing Meikailong, a home furnishing complex mall in Shanghai, China.

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Samsung Electronics plans to expand its lineup from the 89-inch Micro LED this year to include 76-, 101-, and 114-inch models. Micro LED uses LEDs at the micrometer (㎛) scale that emit light and color by themselves without backlight or color filters, delivering the best image quality. With no bezel, it maximizes the viewing experience to the extent that the boundary between the wall and the screen is indistinguishable.



Kim Cheol-gi, Vice President of Samsung Electronics' Visual Display Business Division, said, “By expanding the Micro LED lineup, we will enhance market awareness of Samsung’s innovative technology and provide the ultimate screen experience to more consumers.”


This content was produced with the assistance of AI translation services.

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