Homeplus' Alcohol Pickup Service 'Popular'... Targeting the Tastes of 3040 Generation

Yamazaki 12-Year Sold Out in 30 Minutes

Homeplus announced on the 31st that its 'Easy Pickup' service, launched on the 27th of last month, is gaining great popularity among consumers.

Models are introducing the 'Easy Pickup' service at Homeplus.
[Photo by Homeplus]

Easy Pickup is a service where customers order through the Homeplus application (app) and then visit the store at a designated date and time to pick up their products directly.

Among all users, customers in their 30s and 40s accounted for 70%. In terms of sales volume, wine, whiskey, and liqueur were the best-selling products, and sales were highest between 9-10 AM and 1-3 PM. On the service launch day, 'Yamazaki 12 Years' sold out within 30 minutes.

A Homeplus representative said, "Next month, we will conduct a pre-sale of the 'Royal Salute High-End Limited Edition.' Real-time popular product suggestions based on consumer data, product recommendations for wine beginners, and wine-specialized store recommendation services will also be available."

This content was produced with the assistance of AI translation services.