"Communicate with Citizens" ... Changwon Special City Officials Learning Public Relations Techniques

272 Employees Trained in Press Release Writing Over 13 Sessions

Changwon Special City in Gyeongnam concluded its training program to improve press release writing skills for employees on the 25th, which had started in April.

The city recognized that providing prompt and accurate press releases is crucial to implementing city administration that communicates and empathizes with citizens, and planned this training to enhance employees' press release writing abilities.

Changwon Special City, Gyeongnam, completed the training to improve press release writing skills for employees, which started in April, on the 25th.

The training was conducted 13 times over two months, with 272 employees participating from the city hall, business offices, district offices, and eup/myeon/dong (township/neighborhood) offices.

The lectures were led by Lee Hye-young, a public relations officer with experience in both administration and news reporting. As a former journalist and a provider of press releases, Officer Lee shared her experiences with the employees. She received great feedback for providing detailed coaching to each trainee.

A survey conducted after the training showed very high satisfaction among participants.

One employee who participated in the training said, “When newly appointed and instructed to write a press release for the first time, most feel overwhelmed. The content of the press release training is substantial and good, but it would be unique if a touring training for eup/myeon/dong offices, where most new employees are, could be made available.”

The city plans to reflect the trainees’ opinions and organize advanced training sessions in the second half of the year.

Public Relations Officer Lee Yoo-jeong stated, “Press releases are the first step in communicating with citizens,” and added, “We will do our best to deliver prompt and accurate information to achieve city administration that resonates with citizens.”

This content was produced with the assistance of AI translation services.