[2023 Apartment Brand Awards] 'Apartment Brand = Resident Pride' Established as a Standard

13 Construction Companies Selected for Enhancing Brand Value
Grand Prize Awarded to 'Hyundai Construction Hillstate'

Engraving a brand on an apartment. Construction companies gain competitiveness. Residents take pride. This is the value of an apartment brand.

Construction companies have made great efforts over the past 20 years to brand their apartments. This is because the supplier-driven market, which only built and sold until the 1990s, shifted to a consumer-centered market from the 2000s.

To get ahead in competition with other construction companies, they improved housing quality and each launched and promoted their apartment brands. Through this process, numerous apartment brands were born, disappeared, and evolved repeatedly, leading to the present where the brand is recognized as the pride of residents.

The surviving brands are demonstrating their true value especially in the current real estate market downturn. Apartments with high brand preference tend to defend against price drops during downturns and lead price increases as regional leaders during boom periods.

Construction companies' efforts to raise apartment brand value continue today. Each company researches and develops specialized designs to provide differentiated living spaces for residents and installs various community facilities in complexes to enhance resident satisfaction. Apartments equipped with indoor golf practice ranges, fitness centers, and book cafes, as well as children's water play facilities, residents-only cinemas, and guest houses, are now commonly found.

Asia Economy selected 13 construction companies that have enhanced apartment brand value through the 17th Apartment Brand Awards. The grand prize went to Hyundai Construction’s Hillstate, which led the housing market with the slogan “Apartment is Life.” Twelve other construction companies received awards in categories such as Power Brand.

This content was produced with the assistance of AI translation services.