CJ OnStyle Hosts 'Super Week' to Celebrate Vivian's 66th Anniversary

Channel-linked Sales Until the 2nd of Next Month

CJ OnStyle announced that it will exclusively hold the 'Vivian Super Week' event from the 25th of this month to the 2nd of next month to celebrate the 66th anniversary of the underwear brand 'Vivian.'

CJ OnStyle is holding Vivian Super Week to celebrate the 66th anniversary of the underwear brand 'Vivian'.
[Photo by CJ OnStyle]

Vivian Super Week is the biggest event of the year, combining sales through CJ OnStyle's own channels such as TV home shopping, T-commerce, and mobile live, as well as aggressive marketing using major external channels like KakaoTalk Plus and tvN virtual advertisements.

The flagship product of this event is Vivian's home shopping line 'MY FIT.' MY FIT offers a range of products emphasizing comfortable yet simple designs for daily use.

The Vivian MY FIT square panties, airing on the 29th, feature 60-count Tencel made from natural eucalyptus tree fibers, providing excellent breathability. They are made using a fusing technique that bonds fabric layers together, preventing underwear lines from showing through outerwear.

In addition to this, Vivian Super Week includes the real sister underwear show 'Under C Star,' hosted by show host Lim Ji-sook and broadcaster Lim Sung-min, the mobile live commerce program 'Edge Show' on the 31st, and CJ OnStyle's representative underwear planning program 'Hit the Lingerie' on the 2nd of next month.

The CJ OnStyle app will hold a continuous Vivian special exhibition, offering opportunities to purchase Vivian products at discounts of up to 65%.

A CJ OnStyle representative said, "As demand for well-fitting and comfortable products grows among women in their 40s and 50s, the main target group of home shopping, comfort underwear products focusing on function and wearability, such as no-wire and seamless designs, are showing steady growth. Targeting the summer season, known as the peak season for underwear, we plan to expand sales of related products starting with Vivian Super Week."

This content was produced with the assistance of AI translation services.