Samsung Electronics "1st Quarter Global TV Market Share No.1"

Omdia Survey... 32.1% Market Share in Q1 by Value
18 Consecutive Years as World's No.1 TV "Smooth Start"
38.8% Market Share for 75-inch and Larger Mega TVs by Value

Samsung Electronics announced on the 23rd that it ranked first in the global TV market share for the first quarter.

According to market research firm Omdia, Samsung Electronics maintained its top position with a 32.1% share of the global TV market by value in the first quarter.

Samsung Electronics explained that it kept the number one spot through premium and large-sized products such as Neo QLED, OLED, and Lifestyle TVs. Samsung stated, "We have made a smooth start toward achieving 18 consecutive years as the world's number one TV market leader."

In the large-sized TV market of 75 inches and above, Samsung Electronics recorded a value market share of 38.8%. It also held a majority share in the premium TV markets of North America (52.6%) and Europe (60.7%). In the 80 inches and above large-sized market, Samsung led with a 43.9% share, driven by the new 98-inch model.

In the premium TV market priced above $2,500 (approximately 3.3 million KRW), Samsung Electronics also ranked first with a value market share of 59.1%, up 9.9 percentage points from 49.2% in the same period last year.

Samsung 2023 Neo QLED 8K TV. [Photo by Samsung Electronics]

The QLED market recorded an 8% share of the total TV market in the first quarter, with 3.73 million units sold, a 13% increase compared to the first quarter of last year. Samsung Electronics sold 2.15 million units, accounting for 57.5% of the entire QLED market.

Since its first launch in 2017, Samsung QLED TVs have accumulated approximately 38 million units sold up to the first quarter.

Meanwhile, total TV market sales volume and sales value in the first quarter decreased compared to the same period last year. Sales value dropped 12.5% to $22.485 billion (approximately 29.6 trillion KRW), and sales volume fell 5.2% to 46.52 million units.

Samsung Electronics stated, "The overall TV market shrank compared to last year due to sluggish demand caused by the economic downturn and the entry into the seasonal off-season."

This content was produced with the assistance of AI translation services.