KT&G Announces Recruitment for 'Sangsang Univ Jiphyeonjeon' Participants

Providing Growth Opportunities Such as Expert Mentoring for University Students

KT&G announced on the 22nd that it is recruiting participants for the ‘Sangsang Univ Jiphyeonjeon 2023’ program until July 11, targeting university students nationwide (including those on leave) who dream of becoming next-generation musicians.

‘Sangsang Univ Jiphyeonjeon’ is a university musician discovery and support program that started in 2020 and is being held for the fourth time this year. It supports university students with passion and talent for music to grow into future musicians. Last year, a total of 391 teams and 4,784 university students participated in fierce competition.

University students who wish to participate in Jiphyeonjeon can submit a video file containing an original or reinterpreted song regardless of genre through the Sangsang Univ website. Unlike previous years, this year’s Jiphyeonjeon is recruiting participants by region, and the final stages will be held separately in three regions: Seoul, Daejeon, and Changwon.

Recruitment of participating teams is divided according to the location of the university, and through regional preliminaries and regional finals, 10 teams from each region, totaling 30 teams, will be finally selected. The preliminaries and finals will be conducted through video screening, with judges including ‘Zitten’, ‘Kim Juhwan’, and ‘Misty’. The 30 teams selected in the final round will have opportunities to improve their skills through one-on-one mentoring with the judges and ensemble performances with professional bands.

After mentoring, the final competition stages for the teams advancing from each region will be held separately in Seoul, Daejeon, and Changwon in September. The final rankings will be determined by combining the evaluations of the judging panel and the audience panel on the day of the competition. Prize money totaling 18 million KRW will be awarded, with 2 million KRW for first place, 1 million KRW for second place, and 500,000 KRW for third place in each region.

Lee Si-hyung, head of KT&G Univ Operations Department, said, “‘Sangsang Univ Jiphyeonjeon’ is Sangsang Univ’s unique cultural and artistic program for university students dreaming of becoming next-generation musicians,” adding, “We hope that participating students will be helped to realize their dreams through expert mentoring and stage experience.”

This content was produced with the assistance of AI translation services.