LF Hazzys Launches Collaboration Collection with Disney 'Dalmatian'
Inspired by the common denominator of the 100th anniversary of Disney and dogs
LF's flagship brand Hazzys announced on the 18th that it will launch the 'Dalmatian Collection' in collaboration with The Walt Disney Company Korea.
This collaboration started with the expectation that combining Hazzys, whose brand symbol is a dog, with Disney's dog character Dalmatian would create an interesting result. Marking the 100th anniversary of The Walt Disney Company this year, amid growing interest in classic Disney characters, the plan is to convey nostalgic memories and witty enjoyment in Hazzys' unique way.
The theme of the Dalmatian collaboration collection, launched in May to celebrate Family Month, is ‘Family & Couple.’ Since the story of 101 Dalmatians is about the couple Perdita and Pongo meeting and creating a family, Dalmatian characters were applied to items that both families and couples can enjoy wearing. Just as the puppies in Dalmatian have black and white spotted fur but each with different patterns, this collaboration collection carries the meaning that people of all ages and genders can express their own individuality and charm.
The Dalmatian collaboration collection will be released across all categories including Hazzys' menswear, womenswear, golf wear, and accessories. The casual wear consists of five graphic T-shirts featuring the playful expressions of Dalmatians and one pair of comfortable shorts. In golf wear, the Dalmatian character is embroidered on two polo shirts, and various golf accessories such as hats, ball pouches, ball towels, and socks are also offered. Additionally, Dalmatian printed eco bags in various colors, which can be easily carried anywhere in daily life, are prepared.
The collaboration collection will be exclusively pre-released on Hazzys' official online store, 'Hazzys.com,' until the 24th. On Hazzys.com, customers who purchase the collaboration collection over a certain amount by the 31st will receive 15,000 mileage points. Also, among customers who purchase the collaboration collection, 10 people will be selected by lottery to receive tickets to watch ‘Edward Hopper - On the Road.’
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Meanwhile, after the pre-release on Hazzys.com, the collaboration collection will be available on LF Mall starting from the 25th, and from early June, it will also be launched at the Hazzys Myeongdong flagship store Space H, The Hyundai Seoul store, and Goyang Starfield store.
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