"Vacation Resort Look" Lotte Department Store Opens Clove Pop-up Store

Pop-up Event with Clove Resort Look Theme Until the 11th of Next Month

Lotte Department Store announced on the 17th that it will showcase a resort wear-themed pop-up store of the lifewear brand 'Clove' on the B1 floor of Lotte World Mall until the 11th of next month.

Clove is a lifewear brand suitable for various sports activities such as golf and swimming. Recently, it opened its first flagship store near Dosan Park, gaining popularity among the MZ generation (Millennials + Generation Z).

Through this pop-up store, Clove will unveil its 2023 summer new collection for the first time. Under the concept of 'Let's Swing Together,' it presents a variety of vacation and activity wear in preparation for early summer.

A customer is browsing products at the Clove pop-up store on the B1 floor of Lotte World Mall in Songpa-gu, Seoul.
[Photo by Clove].

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