'Olive Young Clean Beauty' Surpasses 500 Billion KRW in Cumulative Sales

Expected Annual Sales of 300 Billion KRW This Year
"Will Become the Standard in the Cosmetics Industry"

CJ Olive Young announced on the 17th that the cumulative sales of brands selected for 'Olive Young Clean Beauty' have surpassed 500 billion KRW.

Olive Young Clean Beauty is an internal standard set by Olive Young to select brands that contain healthy ingredients and strive for environmental friendliness. The number of brands selected for Olive Young Clean Beauty, which started with 12, has now reached around 40. The product categories, which were mainly focused on skincare, have also expanded to include shampoos and body washes.

Customers visiting Olive Young Myeongdong Flagship are looking at Olive Young Clean Beauty products.
[Photo by CJ Olive Young]

Olive Young expects that Olive Young Clean Beauty grew more rapidly during the pandemic period due to the surge in 'value consumption.' As interest in safety and the environment increased, a movement to find 'good' companies with a brand philosophy spread among the MZ generation (Millennials + Generation Z).

Olive Young Clean Beauty is expected to continue growing this year and achieve annual sales of 300 billion KRW. Olive Young plans to continue efforts to expand the market so that Clean Beauty can establish itself as a standard in the cosmetics industry beyond just a trend.

An Olive Young official said, "After the endemic, environmental and ethical consumption have emerged as major values, Clean Beauty, which considers both health and the environment, has become a lifestyle. We plan to discover and support emerging brands that make sustainable efforts so that eco-friendly and cruelty-free activities are not special stories but everyone's stories."

This content was produced with the assistance of AI translation services.