Ha Seung-cheol, Hadong County Governor, Achieves $12 Million Export Agreement Targeting Latin America

The 2023 Hadong World Tea Expo held in Hadong-gun achieved a remarkable success by hosting an export consultation meeting with overseas buyers, resulting in export agreements worth 12 million dollars. This achievement was made possible through County Governor Ha Seung-cheol's active targeting of the Latin American market.

Hadong-gun, in cooperation with Gyeongnam Province, held an export consultation meeting inviting overseas buyers linked to the World Tea Expo on the 12th at Kensington Resort Jirisan Hadong.

Hadong County Governor Ha Seung-cheol is observing the export consultation meeting with overseas buyers on the 12th. [Photo by Hadong County]

At the event, overseas buyers from 15 companies including the United States, Australia, Mexico, and Brazil, along with 76 local export companies, participated in negotiations and consultations regarding exports. As a result, export agreements worth 12 million dollars were signed.

This achievement is the result of Governor Ha's continuous efforts toward capturing 80% of the powdered green tea market in Mexico.

On the day, ‘ONCE ROMI Brazil’ and Ssanggyemyeongcha each signed export agreements, and Australia’s J&WAYS signed a letter of intent to continuously introduce frozen gimbap from Bok-eul Mandeuneun Saramdeul to the Hosu market.

Hadong-gun explained that the World Tea Expo and the export consultation meeting inviting overseas buyers are important events for regional economic development and the growth of the green tea industry, and will continue to be held.

Meanwhile, the ‘Hadong World Tea Expo,’ the first government officially approved international event in the tea field in Korea, which opened on the 4th, will run until June 3.

This content was produced with the assistance of AI translation services.