U.S. Chicago 'Good Design Award' Graphic Design Category

Visualizing the shared initials 'ㅇ ㅅ' of MI 'Yongsan' and the museum's core content 'History'

Achieves triple crown including the Korean Institute of Architects President's Award and Germany's Red Dot Design Award



The MI (Museum Identity) of Yongsan History Museum in Yongsan-gu won the U.S. 'Good Design Award' in the graphic design category.


Following last year's Korean Land Grand Prize in the public and cultural architecture category with the Korean Institute of Architects President's Award, and the main prize in the 'Brand & Communication Design' category at Germany's Red Dot Design Award, the MI has achieved a triple crown.


Started in 1950, the U.S. 'Good Design Award' is a prestigious award selected through collaboration between the Chicago Athenaeum Museum of Architecture and Design and the European Centre for Architecture Art Design and Urban Studies. It announces winners in various product and design categories annually.


The award introduction screen on the Good Design Award website states, "The Yongsan History Museum MI conveys the museum's vision of illuminating the future beyond the past through a groundbreaking logotype design."

Yongsan History Museum MI Wins American Good Design Award View original image

The Yongsan History Museum MI is based on the design concept 'Beyond Boundaries, Embracing Yongsan (TIMEless&SPACEless)' and expresses the shared initials 'ㅇ, ㅅ' of 'Yongsan' and the core content 'History.' The district produces souvenirs and printed materials applying the museum MI for promotional use.


Kim Seonsu, Acting Mayor of Yongsan-gu, said, "The Yongsan History Museum, located among high-rise buildings on Hangang-ro, is a place that fully contains the local history of rapid urbanization as a railway transportation hinterland," adding, "I hope the museum, including the MI, continues to be loved by many people."


The Yongsan History Museum opened on March 23 last year after renovating the Railway Hospital built in 1928 (Registered Cultural Heritage No. 428). It features preservation of red bricks and internal traces to maximize the value of modern architecture. Permanent exhibitions, special exhibitions, experiential exhibitions, an archive media wall, a donor hall of honor, a rooftop garden, and a cafeteria have been established, and related programs are also operated.



On the 28th of last month, a visitor left a note saying, "The Eurasian railway trip departing from Yongsan Station was so enjoyable that I rode it twice," and "Thank you for establishing a museum that reexamines Yongsan's history."


This content was produced with the assistance of AI translation services.

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