KB Securities, Bond Investment Clients Reinvest Interest... WM Assets Approaching 18 Trillion Won

Retail Bond WM Division Core Axis
"Stable Establishment of WM Transformation" Evaluation

This year, the number of investors managing their assets through bond investments is also on the rise. According to KB Securities on the 15th, retail bond sales have surpassed 7 trillion won so far this year. Retail bonds are the cornerstone of the WM (Wealth Management) division. Last year, retail bond sales recorded approximately 16.5 trillion won, an increase of more than 73% compared to the 9.5 trillion won sales in 2021.

As customer demand for bond investments grows, investors are also increasingly interested in how to manage the interest generated from bonds. To address this, KB Securities continues to implement ‘WM Transformation’ by offering products tailored to market conditions, such as market-type funds, equity-linked securities (ELS), and wrap accounts.

In fact, among KB Securities’ bond subscribers, cases of reinvesting the paid bond interest into other products like funds and ELS are steadily increasing. This is also reflected in the numbers: through the efforts of ‘WM Transformation,’ KB Securities’ WM individual assets grew from 11.6 trillion won at the end of 2021 to 15.6 trillion won at the end of 2022, an increase of about 4 trillion won compared to 2021. As of May this year, WM individual assets have increased by approximately 2.5 trillion won year-on-year, surpassing 18 trillion won, which is a 56% increase compared to 2021.

A KB Securities official stated, “The steady annual growth of WM individual assets like this means that the ‘WM Transformation’ efforts, which have been ongoing since the merger of Hyundai Securities and KB Investment & Securities in 2017, have been firmly established,” adding, “KB Securities is laying the foundation for solid asset management operations.”

Maximizing customer satisfaction through the advancement of dedicated management organizations for each client is also a key pillar of WM individual asset growth. In early 2022, KB Securities established the GWS (GOLD&WISE SUMMIT) division, a dedicated asset management team for ultra-high-net-worth clients, and in August last year, opened ‘KB GOLD&WISE the FIRST,’ the largest asset management center in Korea, providing comprehensive asset management services including investment, tax, real estate, and legal support.

Lee Hong-gu, Head of WM Sales Division, said, “KB Securities’ ‘WM Transformation,’ aimed at providing optimal investment solutions to customers, has gradually taken root since last year,” and added, “As a lifelong investment partner to our clients, KB Securities will continue to grow as a leading asset management firm in the industry by offering a variety of products and services through customer-centric channels.”

This content was produced with the assistance of AI translation services.