Chorokbaem Media Introduces Web 3.0, Releases BTS Universe Drama Youth Teaser

Comprehensive media content company Chorokbaem Media announced on the 15th that it showcased the world’s first innovative content distribution project incorporating Web 3.0 technology in Paris, France, on the 13th (local time). This project is an attempt to break away from the existing Web 2.0 structure, aiming to improve the content distribution industry represented by OTT (online video streaming services).

With Korean Wave content gaining attention in the global market, Chorokbaem Media presented a short teaser video of about one minute to global attendees at the ‘2023 Korea Expo Hanbul Future Forum (Korea Expo 2023)’ held at Paris Expo Porte de Versailles, which opened with the purpose of advancing K-content Korean Wave.

The teaser video unveiled that day is the drama 'YOUTH,' themed around the worldview of 'Bangtan Sonyeondan (BTS),' which Chorokbaem Media has been preparing for a long time since 2020. YOUTH is a drama reconstructed based on the story of the ‘BU (BTS Universe),’ which began with BTS’s 2015 album ‘Hwayangyeonhwa.’ The BU universe has been successfully expanded into various media such as novels, webtoons, and short films.

A representative from Chorokbaem Media stated, "We have introduced a 'global' and 'decentralized' distribution method based on blockchain. This distribution method is an innovative model attempted for the first time in the world and will be the first case presenting a new content distribution model." He added, "This attempt was possible thanks to the powerful intellectual property (IP) itself, which is the worldview of Bangtan Sonyeondan (BTS)."

Web 3.0 implements a new web operation model by utilizing decentralized technology such as blockchain. In this model, individuals own content and simultaneously form a single ‘platform.’ This departs from the centralized Web 2.0 concept and offers a participatory model where participants can share content and profits.

According to a Chorokbaem Media representative, the drama ‘YOUTH’ is scheduled to be released sequentially, one or two episodes per week, starting in the second half of this year. The drama has been produced with a total of 12 to 24 episodes and enhanced in quality through the participation of director Kim Jae-hong, who directed ‘Saja,’ ‘Dear Eundong,’ and ‘Yuna’s Street,’ and writer Kim Soo-jin, who wrote ‘Radiant,’ ‘Weightlifting Fairy Kim Bok-joo,’ and ‘The Needle.’

Chorokbaem Media is demonstrating its intention to change the paradigm of content consumption by building a participatory model that allows fans to act not just as consumers but as suppliers, leveraging the advantages of Web 3.0.

A company official said, “Fans will no longer consume content unilaterally; through Web 3.0, we aim to create a new interactive structure where fans can generate profits and further activate an independent fandom culture.”

Chorokbaem Media’s adoption of Web 3.0 is expected to be regarded as an important attempt shaping the future of the content industry. The company explained that from this project onward, the content consumption paradigm will shift toward a more open and participatory direction, providing fans with greater opportunities to actively participate in content creation and distribution.

Chorokbaem Media plans to establish a new content ecosystem through Web 3.0 technology and lead the global success of Korean Wave content more firmly.

This content was produced with the assistance of AI translation services.