Martial Arts, 'Paris K-Product Premium Consumer Goods Expo' Held

60th Anniversary of Korea-EU Diplomatic Relations
27 SMEs Exhibit Brand K Premium Consumer Goods

The Korea International Trade Association (KITA) announced on the 15th that it hosted the '2023 Paris K-Product Premium Consumer Goods Exhibition' at the '2023 Korea Expo' held in Paris, France for three days starting from the 13th, in celebration of the 60th anniversary of Korea-EU diplomatic relations.

The exhibition featured 27 companies, including Brand K companies and excellent small and medium enterprises designated by the Ministry of SMEs and Startups, showcasing items highly favored locally such as ▲beauty & fashion ▲food ▲living products.

The Korea International Trade Association (KITA) held the "2023 Paris K-Product Premium Consumer Goods Exhibition" for three days from the 13th to the 15th in Paris, France. [Photo by KITA]

Major buyers such as Paris Lafayette Department Store·Sephora Europe Buying MD attended and showed great interest, leading to tangible outcomes such as MOU signing discussions. Swiss buyer Fuscien&Trasan is about to finalize a contract to introduce Deepcent’s electronic fragrance devices to a resort chain they operate in Greece. Czech buyer FEED EU s.r.o, which focuses on selling Korean products through Imagr, the largest online shopping mall in Eastern Europe, proposed an MOU to exclusively introduce Geumsan Mall’s red ginseng products and is currently negotiating the initial order volume contract.

Kim Ki-hyun, Head of Global Cooperation Division at KITA, said, "Thanks to the growing interest and awareness of Korean products, the market share of Korean products among imported goods in France has been steadily increasing since 2021," adding, "In particular, with France aiming for a new leap and economic recovery through the 2024 Paris Olympics, it is expected that opportunities for Korean companies to enter the market will also expand due to the Olympic special demand."

He continued, "Following last week’s event in Tokyo, the association plans to focus on supporting the overseas market entry of excellent SME products by holding premium consumer goods exhibitions in Ho Chi Minh in June and Jakarta in September."

This content was produced with the assistance of AI translation services.