"Play with Huindi"…Hyundai Department Store Pangyo Branch Unveils 'Pangyo Land'

From the 15th of this month to the 1st of next month

Hyundai Department Store Pangyo Branch announced on the 14th that it will hold 'Pangyo Land, Tech and Dream' with Heundi to celebrate Family Month.

Heundi is an original character introduced by Hyundai Department Store in 2019, inspired by a white puppy. In this event, Hyundai Department Store Pangyo Branch will offer customer experience content where visitors can travel around the department store with Heundi and experience everything from the latest IT technologies to exhibitions from fairy tales. The event period is from the 15th of this month to the 1st of next month.

Hyundai Department Store Pangyo Branch 'Pangyo Land' Poster [Photo by Hyundai Department Store Group]

Five domestic ICT specialized companies will participate in this event to demonstrate various new technologies such as artificial intelligence (AI) and robotics. Notably, the domestic robotics platform company 'Integrit' will showcase an AI-based autonomous driving smart mobility robot. From the 19th, visitors can experience 'Sketcher X,' an AI drawing robot by 'Xovis' that draws instant portraits while conversing.

Various edu-tech companies will also participate. Edu-tech company 'Dear Architect' will operate an educational content experience booth incorporating augmented reality (AR) technology, and 'L4Box' will hold a smart homeschool experience event.

Additionally, an 'Heundi Heartland' certification photo event using AR technology will be held throughout the store. Participants can run the AR filter and upload certification photos taken with Heundi hidden in the department store. Participation is possible through Instagram and Facebook, and various prizes such as iPads, Dyson hair dryers, and Heundi goods will be awarded through a raffle.

A Hyundai Department Store official said, "To celebrate Family Month, we have prepared unique content that conveys happiness to customers," adding, "We will continue to offer various events that create a sense of familiarity and emotional bonding with customers visiting the department store."

This content was produced with the assistance of AI translation services.