Trademark Application for 'Daejeon 0 o'clock Festival'... Daejeon City Aims for Registration Within the Year
Daejeon City will file a trademark application for the ‘Daejeon 0 O’clock Festival’ logo. The purpose is to prevent damage caused by the use of similar trademarks and to establish the festival’s brand image.
On the 11th, the city plans to apply for expedited examination at the Korean Intellectual Property Office to quickly register the trademark for the ‘Daejeon 0 O’clock Festival’ logo. If the expedited examination proceeds, the review could be completed by the end of this year, allowing the final trademark registration to be finalized, the city expects.
The logo consists of an image symbolically representing the joyful harmony of the festival’s time and space. The rays of light radiating from the central ‘0’ symbol emphasize the characteristics of Daejeon as a transportation and cultural hub city.
The city’s plan is to register the logo as a trademark so that the ‘Daejeon 0 O’clock Festival’ can establish itself as a representative festival brand image of Daejeon.
The festival is scheduled to be held from August 11 to 17 along Jungang-ro and the old downtown commercial district, covering the section from Daejeon Station to the former Chungnam Provincial Office (1 km). During the festival period, vehicle traffic in the area will be restricted.
Last month, the city held a kickoff meeting for the event agency contract and began full-scale preparations for the event. On the 1st, a festival expert was appointed as the general director to ensure systematic and high-quality festival preparations.
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No Gi-su, Director of the City’s Culture and Tourism Bureau, said, “Along with the trademark application for the logo design, we plan to develop various festival planning products,” adding, “We will do our best to prepare the event so that the Daejeon 0 O’clock Festival can become a world-class festival that excites South Korea on midsummer nights.”
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