GS25 Partners with Netflix... Expanding 'O4O' Initiative
Customized Food Products to Launch Next Month
GS25 announced on the 11th that it will expand O4O (Online for Offline) through collaboration with the entertainment streaming service Netflix.
GS25 plans to design and sell PB products using Netflix's brand and content, and to carry out marketing to enhance offline customer experiences.
As it has become common for people in their 20s and 30s to enjoy simple snacks or home drinking along with OTT content after leaving work on time, GS25 aims to provide differentiated value to consumers in various product and service areas through this partnership.
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As the first outcome, GS25 will launch next month differentiated products such as Korean beer, side dishes, and light snacks that can be enjoyed together with Netflix content.
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