LX Hausys Targets European Furniture Film Market
Participation in 'Interzum 2023,' the World's Largest Furniture Materials Exhibition
LX Hausys announced on the 10th that it will target the European furniture film market by participating in 'Interzum,' the world's largest furniture materials exhibition. Furniture films are finishing materials applied to the surface of plywood, a furniture material, to express various designs.
From the 9th to the 12th, LX Hausys will showcase over 70 types of eco-friendly and high-performance furniture films at 'Interzum 2023' held in Cologne, Germany. Interzum is a furniture materials exhibition that started in 1959, and this year, about 1,600 companies are participating, making it the largest event since the COVID-19 pandemic.
At this exhibition, LX Hausys introduced for the first time a customized product for the European market, which values eco-friendliness and resource recycling: the 'Bio Shield Recycle Furniture Film.' This product maximizes eco-friendliness by mixing plant-extracted raw materials even in the surface coating layer. Design-differentiated film products are also attracting attention.
LX Hausys increased the size of its exhibition booth by 30% compared to previous years, creating a separate space where visitors can view the exhibited products and receive consultations immediately. Aggressive sales activities are underway, including meetings with the top 5 European furniture companies.
Hot Picks Today
"Could I Also Receive 370 Billion Won?"... No Limit on 'Stock Manipulation Whistleblower Rewards' Starting the 26th
- Samsung Electronics Introduces New "Special Performance Bonus" for Semiconductors, Paid Entirely in Company Shares
- "From a 70 Million Won Loss to a 350 Million Won Profit with Samsung and SK hynix"... 'Stock Jackpot' Grandfather Gains Attention
- Producer Price Index Hits Highest Growth in 28 Years... Consumer Price Pressure Mounts
- "Who Is Visiting Japan These Days?" The Once-Crowded Tourist Spots Empty Out... What's Happening?
LX Hausys is currently engaged in fierce competition with Japanese companies in Europe, the world's largest furniture film market. The company plans to continue increasing its market share through this exhibition. An LX Hausys official stated, "ESG-related products are receiving great attention at this exhibition," adding, "In the future, we will expand our supply to European furniture companies focusing on earth-friendly products and high-performance premium products, thereby increasing our market share."
© The Asia Business Daily(www.asiae.co.kr). All rights reserved.
