Lotte Healthcare Partners with Hair Loss Solution Startup Beacon... MOU Signed

Providing Online Medical Questionnaire and Hair Loss Management Solutions

Lotte Healthcare, which operates the personalized health management platform 'CAZZLE,' is gearing up to attract startups ahead of the full-scale launch of its service in August.

Woongjo Lotte Healthcare Business Division Head (left) and Minseok Park, CEO of Beacon, are posing for a commemorative photo. [Photo by Lotte Healthcare]

On the 10th, Lotte Healthcare announced that it had signed a business cooperation and product supply memorandum of understanding (MOU) with Beacon, a startup specializing in hair loss and scalp care solutions.

Beacon offers the 'WithBeacon' service, which identifies scalp characteristics through user-specific questionnaires and uses artificial intelligence to find the perfect ingredients to create a 'personalized shampoo.'

Through this MOU, Lotte Healthcare and Beacon will jointly develop home care solutions for hair loss and collaborate on launching new personalized products in the future. Specifically, they plan to conduct online questionnaires about scalp types and concerns, measure and analyze scalp conditions using diagnostic devices, provide personalized hair loss management solutions and product recommendations based on Beacon's AI, and develop scalp care content and programs accessible through CAZZLE.

In the mid to long term, they also plan to offer services that recommend even more detailed personalized products by linking direct-to-consumer (DTC) genetic test items such as 'hair loss type,' 'hair thickness,' and 'gray hair,' as well as health checkup records, with Beacon's hair loss solutions.

A Lotte Healthcare official stated, "As interest in hair loss grows regardless of age or gender, we will provide differentiated services to consumers who want more professional scalp care. We will actively discover startups with excellent product capabilities, support their market entry, and secure platform competitiveness based on this."

Woo Woongjo, Head of Business at Lotte Healthcare, said, "The core of a vertical platform lies in securing expertise. The key to market establishment is not only the variety of items but also onboarding as many unique and hard-to-find innovative products as possible. Therefore, we will continue sincere collaborations with promising startups equipped with technological capabilities."

With this, Lotte Healthcare has signed product supply and service partnership agreements with about 10 companies, including Beacon, 'OntactHealth,' which provides personalized integrated recommendation engine services, 'Atomus,' a mental health startup, 'Gaze,' which sells wearable ear dehumidifiers, and 'Breathings,' which offers breathing solutions. The company plans to onboard products from a total of about 150 startups and small and medium-sized enterprises before the CAZZLE platform opens in August.

This content was produced with the assistance of AI translation services.